Waze Carpool. El ride inteligente.

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Digital Campaign

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How do you convince commuters to start carpooling?

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Commuters in Mexico would not usually ride with strangers, yet there is something else that they dislike even more: traffic drama. For the launch of Waze Carpool in Mexico, we wanted to show to riders and drivers that they go through so much drama that we can make a musical out of it. And the best way to eliminate that drama? With Waze Carpool. 

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2019
R/GA + Waze Carpool
Creative Direction Saulo Rodrigues, Bruno Ponzini
Visual Pleemo
Copy Maurício Bina, Ana Beatriz Simões
Production Catalonia

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Real-Life Commute Drama

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To help commuters identify with the drama, we made an entire campaign out of real user complaints. We responded comments on billboards and transformed all the real-life drama into memes and gifs for social media.

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social

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"I see cars everywhere."

"Gas prices went up while my money..."

"Left for work early but arrived late."

"When I have to deal with traffic all by myself."

"Chatting with my imaginary friend in traffic."

billboard
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PROJECT INDEX

Absolut Pride— Campaign concept & art direction

Vem Quente, Neutrogena— Campaign concept & art direction

Chega lá e Eudora— Digital Campaign & Art Direction

SNKR Culture headquarters, Nike AirMax— Creative concept & art direction

Beauty brand Eudora Style Guide— Art Direction, calligraphy

Você Sem Limites, Nike Olympics 2016— digital campaign concept & execution

Nike Vem Junto, running platform— Visual concept & Campaign

A collection of recent work by Art Director Patricia Lee Mo 

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