Nike Come Together
Digital Platform
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Nike Running Brazil wanted to turn running into a sport that brought people together and as consequence, get more people running. So we decided to create Come Together - Vem Junto - a collaborative platform that allows people to create run events based on their interests and invite friends to run with them.
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2015
R/GA + Nike
Creative direction Saulo Rodrigues
Visual concept, interface Gabriel Berta, Pleemo, Alex Moers
Copy Rafael Miessi, Luiza Sá
UX Design Julian Gonçalves, Rodrigo Guanaes
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We wanted to show runners how much impact they have made just by running so we showed all the data from these runs as well as users' unique input on our platform through these Legacys.
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