Nike Come Together
Nike Running Brazil wanted to turn running into a sport that brought people together and as consequence, get more people running. So we decided to create Come Together - Vem Junto - a collaborative platform that allows people to create run events based on their interests and invite friends to run with them.
R/GA + Nike
Creative direction Saulo Rodrigues
Visual concept, interface Gabriel Berta, Pleemo, Alex Moers
Copy Rafael Miessi, Luiza Sá
UX Design Julian Gonçalves, Rodrigo Guanaes
We wanted to show runners how much impact they have made just by running so we showed all the data from these runs as well as users' unique input on our platform through these Legacys.
Be Extra & Ordinary Global Campaign, Melissa— Art Direction
Absolut Pride— Campaign concept & art direction
Vem Quente, Neutrogena— Campaign concept & art direction
No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution
Chega lá e Eudora— Digital Campaign & Art Direction
SNKR Culture headquarters, Nike AirMax— Creative concept & art direction
Beauty brand Eudora Style Guide— Art Direction, calligraphy
Você Sem Limites, Nike Olympics 2016— digital campaign concept & execution