Nike Come Together
Nike Running Brazil wanted to turn running into a sport that brought people together and as consequence, get more people running. So we decided to create Come Together - Vem Junto - a collaborative platform that allows people to create run events based on their interests and invite friends to run with them.
We wanted to show runners how much impact they have made just by running. So we showed all the data from these runs as well as users' unique input on our platform through these Legacys, which appeared on the homepage, users' profile page and run event's page, transforming numbers into actual language you could understand.
Nike Come Together Platform
2015 - R/GA
Idea concept, web + interface design,
art direction, illustration
Creative Direction: Saulo Rodrigues
Visual: Gabriel Berta, Pleemo, Alexandre Moers
Copy: Rafael Miessi, Luiza Sá
UX: Julian Gonçalves, Rodrigo Guanaes