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Nike Come Together

Digital Platform

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Nike Running Brazil wanted to turn running into a sport that brought people together and as consequence, get more people running. So we decided to create Come Together - Vem Junto - a collaborative platform that allows people to create run events based on their interests and invite friends to run with them.

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2015
R/GA + Nike

Creative direction Saulo Rodrigues
Visual concept, interface Gabriel Berta, Pleemo, Alex Moers
Copy Rafael Miessi, Luiza Sá
UX Design Julian Gonçalves, Rodrigo Guanaes

5 (1)
runs
NikeVemJunto_Run_1_native_1600
V3_eventcards
Desktop_RunRecap_Legacy_04

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We wanted to show runners how much impact they have made just by running so we showed all the data from these runs as well as users' unique input on our platform through these Legacys.

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Desktop_Profile_Legacy

PROJECT INDEX

PomeriggioArt Direction

Absolut Pride— Campaign concept & art direction

Vem Quente, Neutrogena— Campaign concept & art direction

No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution

Chega lá e Eudora— Digital Campaign & Art Direction

SNKR Culture headquarters, Nike AirMax— Creative concept & art direction

Beauty brand Eudora Style Guide— Art Direction, calligraphy

Você Sem Limites, Nike Olympics 2016— digital campaign concept & execution

A collection of recent work by Art Director Patricia Lee Mo 

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