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Chega Lá e Eudora, social campaign
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Beauty brand - Eudora - wanted to revamp their voice in the digital world. We decided that Eudora’s role online would be, unlike any other beauty brand, a coach for women. Our creative challenge was to help women find on Eudora's social channels, the best beauty solutions to feel confident every day.
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2018
Brand Eudora
Creative Direction Saulo Rodrigues, Bruno Ponzini
Art Direction Pleemo
Copy Luiza Sá
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To kickoff the offline campaign 'Just go and Eudora', we started a chain of real-beauty challenges where digital celebrities would challenge each other on Instagram with beauty dilemmas to show that Eudora can be the best beauty partner in any situation.
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Beauty that brings confidence and inspiration to empower women everyday to make their life happen.
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Eudora answers beauty questions on the web
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Beauty in social channels
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From creating interactive beauty tutorials to customer service gif reactions, our interactive content was crafted to be useful, fun and shareable.
PROJECT INDEX
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SNKR Culture headquarters, Nike AirMax— Creative concept & art direction
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