Chega Lá e Eudora

Social Campaign

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Beauty brand - Eudora - wanted to revamp their voice in the digital world. We decided that Eudora’s role online would be, unlike any other beauty brand, a coach for women. Our creative challenge was to help women find on Eudora's social channels, the best beauty solutions to feel confident every day. 

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2018
Brand Eudora

Creative Direction Saulo Rodrigues, Bruno Ponzini
Art Direction Pleemo
Copy Luiza Sá

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Real-life beauty challenges

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To kickoff the offline campaign 'Just go and Eudora', we started a chain where digital celebrities would challenge each other on Instagram with beauty dilemmas to show that Eudora can be the best beauty partner in any situation. 

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Beauty that brings confidence and inspiration to empower women everyday to make their life happen.

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Eudora answers beauty questions on the web

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You can view all the videos here.

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Beauty in social channels

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From creating interactive beauty tutorials to customer service gif reactions, our interactive content was crafted to be useful, fun and shareable. 

PROJECT INDEX

Absolut Pride— Campaign concept & art direction

Vem Quente, Neutrogena— Campaign concept & art direction

No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution

SNKR Culture headquarters, Nike AirMax— Creative concept & art direction

Beauty brand Eudora Style Guide— Art Direction, calligraphy

Você Sem Limites, Nike Olympics 2016— digital campaign concept & execution

Nike Vem Junto, running platform— Visual concept & Campaign

A collection of recent work by Art Director Patricia Lee Mo 

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