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Chega Lá e Eudora, social campaign
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Beauty brand - Eudora - wanted to revamp their voice in the digital world. We decided that Eudora’s role online would be, unlike any other beauty brand, a coach for women. Our creative challenge was to help women find on Eudora's social channels, the best beauty solutions to feel confident every day.
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2018
Brand Eudora
Creative Direction Saulo Rodrigues, Bruno Ponzini
Art Direction Pleemo
Copy Luiza Sá
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To kickoff the offline campaign 'Just go and Eudora', we started a chain of real-beauty challenges where digital celebrities would challenge each other on Instagram with beauty dilemmas to show that Eudora can be the best beauty partner in any situation.
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Beauty that brings confidence and inspiration to empower women everyday to make their life happen.
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Eudora answers beauty questions on the web
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Beauty in social channels
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From creating interactive beauty tutorials to customer service gif reactions, our interactive content was crafted to be useful, fun and shareable.
PROJECT INDEX
eBay ProjectsCorporate Design
Love at First SoundSpotify Campaign
Let Her Dance, music videoclipCreative Direction
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Museum of EbayCreative Direction
Vem Quente, Neutrogena— Campaign concept & art direction
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Away to Mars + M MissoniArt Direction
Absolut Pride— Campaign concept & art direction
Great Gig in the SkyArt Direction, graphic design
Google Campaignsocial campaign
No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution
SNKR Culture headquarters, Nike AirMax— Creative concept & art direction
Beauty brand Eudora Style Guide— Art Direction, calligraphy
Nike Vem Junto, running platform— Visual concept & Campaign
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