Chega Lá e Eudora
Social Campaign
J
Beauty brand - Eudora - wanted to revamp their voice in the digital world. We decided that Eudora’s role online would be, unlike any other beauty brand, a coach for women. Our creative challenge was to help women find on Eudora's social channels, the best beauty solutions to feel confident every day.
J
2018
Brand Eudora
Creative Direction Saulo Rodrigues, Bruno Ponzini
Art Direction Pleemo
Copy Luiza Sá
J
Real-life beauty challenges
J
To kickoff the offline campaign 'Just go and Eudora', we started a chain where digital celebrities would challenge each other on Instagram with beauty dilemmas to show that Eudora can be the best beauty partner in any situation.
J
J
J
J
Beauty that brings confidence and inspiration to empower women everyday to make their life happen.
J
Eudora answers beauty questions on the web
J
Beauty in social channels
J
From creating interactive beauty tutorials to customer service gif reactions, our interactive content was crafted to be useful, fun and shareable.
PROJECT INDEX
PomeriggioArt Direction
Be Extra & Ordinary Global Campaign, Melissa— Art Direction
Absolut Pride— Campaign concept & art direction
Vem Quente, Neutrogena— Campaign concept & art direction
No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution
SNKR Culture headquarters, Nike AirMax— Creative concept & art direction
Beauty brand Eudora Style Guide— Art Direction, calligraphy
Você Sem Limites, Nike Olympics 2016— digital campaign concept & execution
Nike Vem Junto, running platform— Visual concept & Campaign
J