Eudora – Pleemo

Chega Lá e Eudora
Eudora Social Campaign

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Beauty brand - Eudora - came to R/GA wanting to revamp their voice in the digital world. With our insight, we decided that Eudora’s role online would be, unlike any other beauty brand on the market, a coach for women. Our creative challenge was to help women find on Eudora's social channels the best beauty solutions to feel confident every day.

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Real-life beauty challenges

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To kickoff the offline campaign 'Just go and Eudora', we started a chain where digital celebrities would challenge each other on Instagram with beauty dilemmas to show that Eudora can be the best beauty partner in any situation. Celebrities had to do their makeup in the dark, with one hand, on the bus and so on.

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As an extension of the offline campaign, we also created online movies using unique features for online engagement.

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Beauty that brings confidence and inspiration to empower women everyday to make their life happen.

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Eudora answers beauty questions on the web

After the launch of the offline campaign, we created Eudora Responde or Eudora answers. In short videos, celebrities and influencers did custom beauty tutorials to answer real-life questions left by women on social media.

You can view all the videos here.

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