Neutrogena Come Hot, Stay Fresh
Digital & Social Campaign

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A campaign set by temperature. The hotter, the better.

The 90-year-old brand Neutrogena was about to launch a brand new sunscreen formula and came to R/GA to help evolve their brand to reflect and fuel their disruptive position in the category. What was so special about this sunscreen? Its formula that offers high protection while absorbing quickly for an invisible, light-weight feel on your skin. 


We took a classic Brazilian song and reinvented it  - different rhythms, different art direction & style - all according to the temperature


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Neutrogena Come Hot, Stay Fresh
2019 - R/GA

Idea concept, key visual concept

Creative Direction: Saulo Rodrigues, Rafael Freire

Visual: Pleemo & Wander Costa 

Copy: Babi Puttini

Film: 02 Produções