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Be Extra & Ordinary, debut global campaign for Melissa
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Melissa came to Soko with a problem that its consumers saw the brand as too distant in the high fashion world and out of context of their daily lives. Since Melissa offers high end products at an accessible price so we decided to say that being extraordinary is not just one or the other, but being both - extra & ordinary.
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2020
SOKO + MELISSA
Creative Lead Raphael Pavan — Art Direction Pleemo
Copy Raphael Pavan — Photography Gleeson Paulino
Production Design Otávio Françoso — Production Fauna
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For the visual concept, I wanted to show that with our new digital reality, we can cross between extra and ordinary as fast as a click.
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PROJECT INDEX
eBay ProjectsCorporate Design
Love at First SoundSpotify Campaign
Let Her Dance, music videoclipCreative Direction
Museum of EbayCreative Direction
Vem Quente, Neutrogena— Campaign concept & art direction
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Away to Mars + M MissoniArt Direction
Absolut Pride— Campaign concept & art direction
Great Gig in the SkyArt Direction, graphic design
Google Campaignsocial campaign
No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution
Chega lá e Eudora— Digital Campaign & Art Direction
SNKR Culture headquarters, Nike AirMax— Creative concept & art direction
Beauty brand Eudora Style Guide— Art Direction, calligraphy
Nike Vem Junto, running platform— Visual concept & Campaign
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