Be Extra & Ordinary

Debut Global Campaign for Melissa

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Melissa came to Soko with a problem that its consumers saw the brand as too distant in the high fashion world and out of context of their daily lives.

Since Melissa offers high end products at an accessible price so we decided to say that being extraordinary is not just one or the other, but being both - extra & ordinary. 

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2020
SOKO + MELISSA
Creative Lead Raphael Pavan —  Art Direction Pleemo
Copy Raphael Pavan — Photography Gleeson Paulino
Production Design Otávio Françoso
 — Production Fauna

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KV_Melissa_brunchpadariabArtboard 1
KV_Melissa_chuvafesta_V204 copy 3
KV_Melissa_brunchpadariavArtboard 2 copy
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stilllife304 copy 4
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stilllifer04 copy 4
KV_Melissa_festivaldog_V4Artboard 13

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Billboard-Street-Displays-Mockup

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KV_Melissa_festivaldog_V2vArtboard 13
KV_Melissa_Papete_01
KV_Melissa_dog

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KV_Melissa_chuvafesta_V2Artboard 2
KV_Melissa_chuvafesta_V204 copy 3
KV_Melissa_chuvafesta_V2Artboard 1
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PROJECT INDEX

PomeriggioArt Direction

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No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution

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SNKR Culture headquarters, Nike AirMax— Creative concept & art direction

Beauty brand Eudora Style Guide— Art Direction, calligraphy

Você Sem Limites, Nike Olympics 2016— digital campaign concept & execution

Nike Vem Junto, running platform— Visual concept & Campaign

A collection of recent work by Art Director Patricia Lee Mo 

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