Unstoppable Pride

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In the midst of a global pandemic, it's not enough to express pride, this year pride also expressed resistance.

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This year, the global pandemic and social isolation added another layer of vulnerability to the LGBTQIA+ community. Simply expressing your pride is not enough when people are dying. Pride also meant resistance so Absolut partnered with Batekoo to create a live event to celebrate pride virtually, promoting Absolut's special edition Rainbow Bottle of which all the proceeds went to non profits that support the LGBTQIA+ community.

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2020
SOKO + Absolut
Creative Direction Raphael Pavan
Art Direction Pleemo 
Copy Raphael Pavan
Production AME

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Pride, amidst a global pandemic, meant resistance. How? By offering basic needs like shelter and food to LGBTQ+ communities. 

estudocArtboard 1
estudo_V2Artboard 4 copy
estudo_V2b Artboard 4 copy 2
estudo_V2PLEEMOArtboard 6

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screensaver

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Absolut_pride_layout2

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