J
Unstoppable Pride, ad campaign
Ja
This year, the global pandemic and social isolation added another layer of vulnerability to the LGBTQIA+ community. Simply expressing your pride is not enough when people are dying. Pride also meant resistance so Absolut partnered with Batekoo to create a live event to celebrate pride virtually, promoting Absolut's special edition Rainbow Bottle of which all the proceeds went to non profits that support the LGBTQIA+ community.
J
2020
SOKO + Absolut
Creative Direction Raphael Pavan
Art Direction Pleemo
Copy Raphael Pavan
Production AME
a
Pride, amidst a global pandemic, meant resistance. How? By offering basic needs like shelter and food to LGBTQ+ communities.
j
J
J
PROJECT INDEX
Let Her Dance, music videoclipCreative Direction
Be Extra & Ordinary Global Campaign, Melissa— Art Direction & Campaign Execution
Vem Quente, Neutrogena— Campaign concept & art direction
Pomeriggio brandArt Direction
Away to Mars + M MissoniArt Direction
Great Gig in the SkyArt Direction, graphic design
Google Campaignsocial campaign
No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution
Chega lá e Eudora— Digital Campaign & Art Direction
SNKR Culture headquarters, Nike AirMax— Creative concept & art direction
Beauty brand Eudora Style Guide— Art Direction, calligraphy
Nike Vem Junto, running platform— Visual concept & Campaign