J

Unstoppable Pride, ad campaign

Ja

This year, the global pandemic and social isolation added another layer of vulnerability to the LGBTQIA+ community. Simply expressing your pride is not enough when people are dying. Pride also meant resistance so Absolut partnered with Batekoo to create a live event to celebrate pride virtually, promoting Absolut's special edition Rainbow Bottle of which all the proceeds went to non profits that support the LGBTQIA+ community.

J

2020
SOKO + Absolut
Creative Direction Raphael Pavan
Art Direction Pleemo 
Copy Raphael Pavan
Production AME

03
01
02

a

Pride, amidst a global pandemic, meant resistance. How? By offering basic needs like shelter and food to LGBTQ+ communities. 

estudocArtboard 1
estudo_V2Artboard 4 copy
estudo_V2b Artboard 4 copy 2
estudo_V2PLEEMOArtboard 6

j

screensaver

J

Absolut_pride_layout2

J

Previous
Away to Mars + M Missoni
Next
Great Gig in the Sky

PROJECT INDEX

Love at First SoundSpotify Campaign

Let Her Dance, music videoclipCreative Direction

Be Extra & Ordinary Global Campaign, Melissa— Art Direction & Campaign Execution

Museum of EbayCreative Direction

Vem Quente, Neutrogena— Campaign concept & art direction

Pomeriggio brandArt Direction

Away to Mars + M MissoniArt Direction

Great Gig in the SkyArt Direction, graphic design

No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution