Unstoppable Pride
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In the midst of a global pandemic, it's not enough to express pride, this year pride also expressed resistance.
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This year, the global pandemic and social isolation added another layer of vulnerability to the LGBTQIA+ community. Simply expressing your pride is not enough when people are dying. Pride also meant resistance so Absolut partnered with Batekoo to create a live event to celebrate pride virtually, promoting Absolut's special edition Rainbow Bottle of which all the proceeds went to non profits that support the LGBTQIA+ community.
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2020
SOKO + Absolut
Creative Direction Raphael Pavan
Art Direction Pleemo
Copy Raphael Pavan
Production AME
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Pride, amidst a global pandemic, meant resistance. How? By offering basic needs like shelter and food to LGBTQ+ communities.
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PROJECT INDEX
Be Extra & Ordinary Global Campaign, Melissa— Art Direction
Vem Quente, Neutrogena— Campaign concept & art direction
No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution
Chega lá e Eudora— Digital Campaign & Art Direction
SNKR Culture headquarters, Nike AirMax— Creative concept & art direction
Beauty brand Eudora Style Guide— Art Direction, calligraphy
Você Sem Limites, Nike Olympics 2016— digital campaign concept & execution
Nike Vem Junto, running platform— Visual concept & Campaign