eBay Brand Photography

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eBay Brand Photography

2021-2025

Photography sits at the heart of eBay's refreshed visual identity, bringing the richness and diversity of our marketplace to life. We developed and produced a series of photoshoots across every major category—from fashion and collectibles to home, electronics, sneakers, and luxury handbags—capturing the people, products, and stories that make each community distinct.

Leadership Jess Staley, Director Brand Design & Tyler Moore, Senior Director Brand
Brand Team Pleemo, Jaden Nethercott
Photographer Ben Rayner
Executive producer Anthony Dinonato
Production Company Jellybean

Expressing the brand through photography

We wanted eBay's brand colors to feel naturally embedded within each scene, so that when viewed across the marketplace, they subtly came together to express the brand. Rather than applying color artificially, we incorporated it organically through the products, wardrobe, props, and environments—allowing green, blue, yellow, and red to appear naturally throughout the imagery.

Art direction per category

With a marketplace as diverse as eBay's, a one-size-fits-all visual approach simply wouldn't work. From fashion enthusiasts to classic car collectors, each community has its own culture, aesthetic, and motivations.

Seller photography

At eBay, we developed a distinct visual approach to portraying sellers. We believe every seller's passion is where the marketplace begins: they're the backbone of our inventory and the communities that form around it. By putting authentic seller stories at the center, we humanize the brand, celebrate expertise, and inspire more people to buy, sell, and belong. Our role is to give sellers a platform to share what they love in ways that feel genuine, educational, and true to who they are.