Be Extra & Ordinary, debut global campaign for Melissa
Melissa came to Soko with a problem that its consumers saw the brand as too distant in the high fashion world and out of context of their daily lives. Since Melissa offers high end products at an accessible price so we decided to say that being extraordinary is not just one or the other, but being both - extra & ordinary.
2020
SOKO + MELISSA
Copywriter Raphael Pavan — Art Direction Pleemo
Photography Gleeson Paulino
Production Design Otávio Françoso — Production Fauna
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For the visual concept, I wanted to show that with our new digital reality, we can cross between extra and ordinary as fast as a click.
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