No need to compare.
Sem Parar is Brazil’s leading electronic toll collection service, yet more competitors were entering the brand’s territory and language. It needed to assure that whatever comparison with other brands, it still stood out as a leader. And the product's name said all - Sem Parar or Com Parar - with or without stopping? No need to compare, sem parar is always the answer.
Sem Parar ou Com Parar?
Social media campaign
Creative Direction: Bruno Ponzini
Head of Visual: Vicente Silva
Visual: Ilan Orengel, Caio Orio, Pleemo, Bruno Nogueira, Aurélio Silva
Copy: Tom Vouga, Thais Boaventura, Matheus Kemerich, Gustavo Finamore
Animation company: Le Cube
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