Nike Unlimited You
Rio Olympics Digital Campaign
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For the Rio Olympics 2016, Nike wanted an all-around brand experience to immerse sports fans in its new line of products and position the brand at the forefront of sports culture during the most important sports event of the year.
So we began by creating an on-site installation that would bring together Olympics fans through countless experiences - on-site and digital - on sports, music and fashion, all while celebrating the latest launch of Nike sportswear. We also created a seamless shopping experience in our space where customers could try on products and easily purchase them online.
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R/GA + Nike
Creative Direction Saulo Rodrigues
Visual Gabriel Berta, Pleemo, Alex Moers
Copy Rafael Miessi, Bruno Dias
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The space had a cubic structure that was digitally-connected to the happenings of the Olympics.
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Nike Experiences
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Besides connecting with the brand, we wanted people to connect with each other and share experiences. So we transformed the installation into a hotspot for sport events, strength workouts, concerts and runs so that everyone could participate.
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You No Limits
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To create buzz on the web, we personalized Nike global message of "Unlimited You" by building a platform from scratch where users could create their own Nike Unlimited videos and share it on social media.
PROJECT INDEX
Be Extra & Ordinary Global Campaign, Melissa— Art Direction
Absolut Pride— Campaign concept & art direction
Vem Quente, Neutrogena— Campaign concept & art direction
No Sufrás Más, Waze Carpool Mexico— Creative concept, art direction & campaign execution
Chega lá e Eudora— Digital Campaign & Art Direction
SNKR Culture headquarters, Nike AirMax— Creative concept & art direction
Beauty brand Eudora Style Guide— Art Direction, calligraphy
Nike Vem Junto, running platform— Visual concept & Campaign
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