Nike Unlimited You
Rio Olympics Digital Campaign
For the Rio Olympics 2016, Nike wanted an all-around brand experience to immerse sports fans in its new line of products and position the brand at the forefront of sports culture during the most important sports event of the year.
So we began by creating an on-site installation that would bring together Olympics fans through countless experiences - on-site and digital - on sports, music and fashion, all while celebrating the latest launch of Nike sportswear. We also created a seamless shopping experience in our space where customers could try on products and easily purchase them online.
R/GA + Nike
Creative Direction Saulo Rodrigues
Visual Gabriel Berta, Pleemo, Alex Moers
Copy Rafael Miessi, Bruno Dias
The space had a cubic structure that was digitally-connected to the happenings of the Olympics.
Besides connecting with the brand, we wanted people to connect with each other and share experiences. So we transformed the installation into a hotspot for sport events, strength workouts, concerts and runs so that everyone could participate.
You No Limits
To create buzz on the web, we personalized Nike global message of "Unlimited You" by building a platform from scratch where users could create their own Nike Unlimited videos and share it on social media.
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