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Creative Work of Pleemo

A selection of recent work by Art Director Patricia Lee Mo

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Multicultural and fast learner, Patricia Lee Mo is a Brazilian-American-Chinese-Paraguayan multidisciplinary creative, art director & designer who likes to find solutions for brands by combining creativity, art and innovation. 
Currently based in São Paulo, U.S. Citizen, available to work abroad. 

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2020
SOKO + MELISSA
Creative Lead Raphael Pavan —  Art Direction Pleemo
Copy Raphael Pavan — Photography Gleeson Paulino
Production Design Otávio Françoso — Production Fauna

Melissa came to Soko with a problem that its consumers saw the brand as too distant in the high fashion world and out of context of their daily lives. Since Melissa offers high-end products at an accessible price so for its debut global campaign, we decided to say that being extraordinary is not just one or the other, but being both - extra & ordinary. 

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2020
Creative Direction Gleeson Paulino & Helena Wen —  Art Direction Collab Pleemo
Strategy Cassio Prates — Photography Gleeson Paulino — Design Teresa Salomon & Pleemo
Production Ana Sano — Styling George Krakowiak
Hair & makeup Branca Moura & Tainá Talzi 

Pomeriggio is a shopable visual diary, inspired by the energy of the sun, that showcases the best of Brazilian fashion & design. 
 

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2021
AWAY TO MARS + M MISSONI
Creative Director Margherita Missoni
Art Direction &  Design Pleemo & Marília Biasi

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2021
AWAY TO MARS + VEE COLLECTIVE
Creative Director Lawrence Midwood
Art Direction & Design Pleemo
(ongoing project)

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Visual Concept for new collaborative collection called "A Great Gig in the Sky' between Vee Collective & Away to Mars which invites the viewer to a journey through the sky - from the deep of the night until sunrise.

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